Marketing Plan for a new Fair Trade Company Coursework

Marketing Plan for a new Fair Trade Company - Coursework Example This research will begin with the statement that the modern business world is a highly competitive platform in which the strongest competitor gains at the cost of the weaker counterparts. Although this policy satisfies the economic rationale for trade, it hurts the social and ecological balance in the society. Since the market is a part of the society and the market agents are social beings, preservation of the right of the producers is considered a basic necessity in the contemporary business world, irrespective of their location or economic strength. From this concern, the concept of fair trade has evolved during the 1940s. A fair trade company is such a company that aims at providing appropriate wages to the producers, particularly the ones belonging to the developing countries. These goods would then be distributed to buyers in the international market. Several international bodies work in cooperation with one another to ensure that producers that are situated at less advantageou s positions in the developing countries receive the rightful wage against their toil. Many companies operating internationally are now recognized as fair trade companies; they follow certain unique principles and the activities of all these companies are monitored according to these principles. The purpose of these companies to operate under the guidance of a uniform principle is to ensure that poor workers around the world are not taken advantage of. Fair trade coffee has gained importance since the 1990s.   Situation analysis Coffee Bar is a privately owned organization that would newly enter the UK coffee industry. The company is determined to gain reputation in the industry for its products and its service to customers. Coffee Bar would be a fair trade company. It would follow the established principles of fair trade in procuring coffee beans from the

Marketing Ethics and Regulations Essay Example | Topics and Well Written Essays - 500 words

Marketing Ethics and Regulations - Essay Example This is besides considering the emergent ones like that of recently AMA’s ethic meant to seek clients’ consent of whether they wish to be receiving promotional emails. Since, they want to settle to the right choice instead of seeming to bombard them with unnecessary and disgusting emails. In addition, this step also ensures marketers uphold the privacy of their respective client with dignity such that unintended persons do not intrude into clients’ privacy. Officers despite holding outside representative posts, they provide guidance in terms of both compliance as well as resolution of varied cases relayed to them. They are charged with the task of imparting staff with the necessary information meant to induce their compliance, which is only through training. Hence, uphold any given firm’s ethics and values, which are essential in delivering services adequately to the intended clients or building of healthy interactions in their working settings. Additionally, they aid in arbitrating conflicts among staff though by employing necessary principles that guide them in how to handle varied cases that involve even top managers. However, execution and compliance to ethics embrace fundamental blocks of the necessary ethics programs. This is in such a way the involved training officer advises the staff to embrace ethics in all their capacities for they are essential in not only ensuring smooth firm’s running but also healthy interactions. Hence, augment the firm’s productivity, which is not the case without adequate observance of theics. One of these issues encompasses staff seeking client’s consent regarding whether they wish to be receiving promotional alerts in their respective emails. Since, mails constitute personal accounts whereby firms in their quest as they undertake varied tasks intended to inform the clients these emails may end up intruded by unintended